c/o SustainabiliTV at
Doublewidemedia
Suite 1601
307 W. 38th St., Suite 1601
Hell's Kitchen, NYC
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Your in Media? You Get it on the environment? Support GET IT 2010 & help others Get It too.
www.getit10.com
*THE GET IT 10 SITE IS UNDER CONSTRUCTION*
PLEASE CHECK BACK IN EARLY JULY 2009
The problem with Them & Us & The ultimate business of survival.
There are a lot of issues in the environmental movement; people have different ideas of what is authentically green and who is just green washing. This is particularly true when it comes to issues of communication and media.
The complexities of defining oneself in a sustainable paradigm challenge everyone. From NGOs seeking to represent themselves to attract sponsorship, through to businesses wishing to engage with environmentally and socially responsible practices. Are we all Treehuggers? Or are we only supporting Corporate Social Responsibility (CSR)? This labelling and communication process is fraught with dangers on all sides; however, not broaching this subject is even more calamitous.
Some have traditionally augmented this argument with an us and them approach. The problem with this is that they are us, and whoever we think we are, we are also them. Almost everyone uses and contributes to unsustainable practices and environmental problems & both us & them live on the same planet. More importantly we all suffer from the same polluted air and water, contaminated foods, solar radiation, global warming effects and the associated personal stresses of trying to escape, deny, change or ignore these matters.
Weather we work as TV producers, advertising executives, business managers or broadcasters providing escapist entertainment (which we all need), news or advertising we all look for ways we can collectively contribute to promoting the change we seek. Dont we? Lets face it, so far the worlds still dying and lots of folks who have the power to create change are still watching TV, they are also on the web and still going to movies.
Can we do something here? Join some dots together maybe?
Maybe some of us see this as a marketing opportunity?
Maybe thats all this green stuff is?
Maybe we all just need a cool job that inspires us?
Whatever our complex motivations may be if we believe that we share common overarching objectives, believe in our professional skills & qualities; believe that we have common ground & common goals, like breathing for example! Then maybe we can approach these challenges with a collective sense of purpose & maybe we can get somewhere? After all this isnt charity, this is the ultimate business of survival.
This is the challenge & I hope you all Get it, if not at least you can come & GET IT.
Come & meet other creative folks that want others to GET IT too.
As Ghandi would have said - Create the media that inspires and promotes the change you seek.
Where?
New York
When? TBA?
March 2010
Who?
400+ leading TV and Film & TV & Commercial Producers, Advertising executives, Business managers, Marketing executives, Broadcasters and other media creators , owners, distributors etc. including Publishers, Journalists, Radio Talk show hosts, Copywriters, Art directors, Designers, leading scientists and some significant politicians, City, State, Country, all the serious players in the Internet that want to create a better future and International partners and you.
With Whom?
Discovery Channel, Sundance Channel, New York Times, Google Ventures, NYC Mayors office, City of San Francisco Mayors Office, Doublewide Media, Kleiner Perkins, Adobe, triplepundit, IDEO, Fast Company, New Leaf Paper, NetImpact, CRED- Earth Institute, Nasa, Trump Hotels & W Hotels group, Time Magazine, New York Times, Broadway, Publishers, Bloomberg, Charlie Rose, Mc Cane Erickson, JWT, Saatchi s ABC, HBO and your organisation.
Email us at: adamblack50@bigpond.com
Visit us at: www.sustainabilitv.com |
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